As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Programmatic account managers have to juggle a lot of balls. Not just in their day-to-day work, but also when it comes to keeping up with the rapidly changing digital landscape. To keep up with all the changes, they need to stay current on new technologies, strategies and best practices. And they need to be able to adapt quickly to any changes that come their way. This often means staying up to date on the latest trends and tools in order to service clients. This article hopes to unveil the role of a programmatic account manager in a publisher, along with a quick overview of what a typical day looks like.
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As part of our Day in the Life series, we talk to programmatic specialists in the...
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Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed. As a result, there is high demand for Programmatic talent, given how rapidly this role has transformed. The role is no longer restricted to the typical media agencies; but brands and publishers alike are also in the market for such talent as they look to be self-sufficient in Programmatic. Having said all of that, you might have encountered the Programmatic Trader role during your job hunt. Ever wondered what a typical day of a Programmatic Trader looks like? In this article, part of the A Day in the Life series, we talked to a Programmatic Specialist in a digital media agency. We give some insights on on how a typical day looks like. Click on the link to read on!
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