Industry Insights

Personalised ads are everywhere these days. From YouTube to Facebook, Instagram and Google, companies are learning more about their customers and their behavior, and they are using that information to target them with ads. But do you wish to be targeted? This article will explore the following: (1) different types of information that can be collected, (2) how they are collected and (3) how they are used to look at how you can protect yourself.

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2021 has been a whirlwind year with numerous changes in the ad tech landscape. As investment in the programmatic landscape continues to grow, we focus on two key programmatic trends that we expect to see in 2022.  Data privacy and ad tracking concerns will undoubtedly continue to take centre stage. Automation is also one of the key focus for this year as marketers are looking to simplify the process.

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Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a creative that they would like to show to relevant users. What exactly happens in between? Right there, where the buyers and sellers finally connect, is what is commonly known as a “bid request” The bid request comes in at the point of the RTB auction, which happens between the DSP and SSP (right in the middle of the RTB supply chain). The RTB supply chain, in programmatic advertising, is typically used to refer to an open system where the buy side and sell side are independent entities (in contrast with walled gardens and ad networks that combine both sides). Read on to learn more!

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There are many glossaries related to programmatic out there, but we've come up with our own version by incorporating industry standards and our experience to help you start. This is a living post and will be updated sporadically whenever there are new terms that emerge.

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As part of the iOS 14 update, users will soon be able to block the IDFA identifier at an app level. This means that users will now have to give apps permission to collect and share data.

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Google Chrome, the world’s most popular internet browser, has announced that it will be removing support for third-party cookies by the end of 2021. Perhaps even more shockingly, they have also announced that they would not use alternate identifiers to track individuals once third-party cookies were phased out.

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