There are many glossaries related to programmatic out there, but we’ve come up with our own version by incorporating industry standards and our experience to help you start. This is a living post and will be updated sporadically whenever there are new terms that emerge.
As part of the iOS 14 update, users will soon be able to block the IDFA identifier at an app level. This means that users will now have to give apps permission to collect and share data.
Google Chrome, the world’s most popular internet browser, has announced that it will be removing support for third-party cookies by the end of 2021. Perhaps even more shockingly, they have also announced that they would not use alternate identifiers to track individuals once third-party cookies were phased out.
“Unboxed” is a series aimed to simplify some of common terms in the advertising industry.
As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and ensure that all of your campaigns are pacing well, in terms of flight and performance. To make things even more difficult than it already is, some clients have multiple KPIs to meet, and as a programmatic trader, you are answerable and accountable for the results promised to the clients.
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order…
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order…
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order.