As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Below is an excerpt of some of the answers in our conversation with a Programmatic Manager in a media agency with a quick overview of what a typical day looks like. The responsibilities of a Programmatic … Read more
Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.
As a result, there is high demand for Programmatic talent, given how rapidly this role has transformed. The role is no longer restricted to the typical media agencies; but brands and publishers alike are also in the market for such talent as they look to be self-sufficient in Programmatic.
Having said all of that, you might have encountered the Programmatic Trader role during your job hunt. Ever wondered what a typical day of a Programmatic Trader looks like? In this article, part of the A Day in the Life series, we talked to a Programmatic Specialist in a digital media agency. We give some insights on on how a typical day looks like.
Click on the link to read on!
There are many glossaries related to programmatic out there, but we’ve come up with our own version by incorporating industry standards and our experience to help you start. This is a living post and will be updated sporadically whenever there are new terms that emerge.
As part of the iOS 14 update, users will soon be able to block the IDFA identifier at an app level. This means that users will now have to give apps permission to collect and share data.
Google Chrome, the world’s most popular internet browser, has announced that it will be removing support for third-party cookies by the end of 2021. Perhaps even more shockingly, they have also announced that they would not use alternate identifiers to track individuals once third-party cookies were phased out.
“Unboxed” is a series aimed to simplify some of common terms in the advertising industry.
As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and ensure that all of your campaigns are pacing well, in terms of flight and performance. To make things even more difficult than it already is, some clients have multiple KPIs to meet, and as a programmatic trader, you are answerable and accountable for the results promised to the clients.
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order…
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order…
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order.