In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow you to summarise data based on a condition, while pivot tables allow you to summarise data by row and column. In this article, we will look at how to use SUMIFs and pivot tables to organise and analyse campaign data. When it comes to working with data, there are two main ways to summarise it: SUMIFs and pivot tables. Both have their pros and cons, but which is the best tool for the job?
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In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are constantly trying to get users' attention every single time, but how do they determine whether their ads can be seen? We are a deep-dive on this fundamental metric: viewability. The term viewability was coined at least nine years ago. While the standardisation of what constitutes "a view" was a game-changer to the advertising industry, it also resulted in many varying interpretations and inconsistencies. In this post, we hope to debunk viewability myths and explore how to be more accurate in reporting viewability for a campaign.
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