As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and ensure that all of your campaigns are pacing well, in terms of flight and performance. To make things even more difficult than it already is, some clients have multiple KPIs to meet, and as a programmatic trader, you are answerable and accountable for the results promised to the clients.
Read MoreWith 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order...
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