Unboxed: An Introduction to Programmatic
“Unboxed” is a series aimed to simplify some of common terms in the advertising industry.
Programmatic
Naming Convention: A Key Ingredient to Campaign Success
Naming convention is the backbone of digital marketing. If you’re already working in an agency or a brand, chances are your team would already have a naming convention in place.
Free Programmatic and Analytics Online Courses
With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital marketing and programmatic online courses to productively utilise your spare time.
A Programmatic Trader’s Best Friend – The Campaign Tracker
As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and ensure that all of your campaigns are pacing well, in terms of flight and performance. To make things even more difficult than it already is, some clients have multiple KPIs to meet, and as a programmatic trader, you are answerable and accountable for the results promised to the clients.
2019: A Year in Review – First Price Auction (Part 2 of 3)
With 3 days till we usher in 2020, let us take a look at the top 3 events of the year that have had a huge impact in the ad tech space. In no particular order…