Learn programmatic
Evergreen explainers and practical tutorials on the formats, platforms and workflows behind programmatic advertising.
How to: Set up campaign in The Trade Desk
Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD.…
How-to: Set up campaign in DV360
Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of…
Useful Browser Extensions for Digital Marketers
Extensions are part and parcel of ad operations. Be it whether you are from buy-side, sell-side or even search and…
How to choose the right bid strategy in DV360
Having the right bid strategy can often make or break a campaign’s performance and the time you will need to…
Unboxed: Programmatic Inventory Types
Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in…
Types of Audience Data in Programmatic (1st, 2nd & 3rd Party)
Programmatic has been around since early 2000, but it is only in recent years when digital marketers have begun to…
Naming Convention: A Key Ingredient to Campaign Success
Naming convention is the backbone of digital marketing. If you're already working in an agency or a brand, chances are…
Free Programmatic and Analytics Online Courses
With most of people now either working from home or are serving their quarantine/stay-home notice, there are plenty of digital…