Learn programmatic
Evergreen explainers and practical tutorials on the formats, platforms and workflows behind programmatic advertising.
How-to: Set up campaign on LinkedIn
LinkedIn is the largest professional social network available in the world. The site boasts about 224 million users in APAC…
Unboxed: Google Ads vs DV360
As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with…
How to: PMP Setup on TTD
Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar…
Summing it up: How to Use SUMIFs and Pivot Tables for Data Analysis
In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow…
Unboxed: YouTube Outstream Ads
Outstream video ads refer to video ad placements that exist and appear outside of online video content that a user…
Outcome Based Buying on DV360
Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance…
Unboxed: What’s in a Bid Request?
Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a…
Brand Safety vs Brand Suitability
A quick search on Google outlines the many impacts COVID has on our lifestyle, health and wellbeing. This social and…
Unboxed: YouTube Advertising (Video Discovery Ads)
YouTube is a great place to reach users but can we use it to find potentially relevant audiences outside of…
Unboxed: YouTube Advertising (In-Stream Ads)
YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While…
Unboxed: Debunking Viewability Myths
In 2020, eMarketer reported $378.16 billion in digital ad spend globally despite the pandemic. In this massive market, advertisers are…
How-to: Set up campaign in TTD (Solimar Edition)
Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released…