Uncategorized

Useful Browser Extensions for Digital Marketers

by

Extensions are part and parcel of ad operations. Be it whether you are from buy-side, sell-side or even search and social, these extensions might come in handy in terms enabling you to be more efficient. Don’t you love it when you’re able save some time on your tasks? Even if it’s by a small fraction, a few minutes here and there do multiply. You could have more coffee breaks instead, which is nice to have as a perk-me-up after looking at dozens of Excel files.

We will evaluate and review these extensions regardless of role functions. These extensions could be for programmatic buy-side, sell-side operations or even media planners. Search and social specialists may find them useful too. We will elaborate more in detail on each extension covered in this list. We’ll look at 3 dimensions:

Productivity: in terms of time saving and effort required
Usability: ease of use and usefulness
Reliability: how reliable would the tool be – whether we can trust the information derived from the extension, or if it breaks easily

How to choose the right bid strategy in DV360

by

Having the right bid strategy can often make or break a campaign’s performance and the time you will need to spend on a campaign.

Now, let us dig into the different bid types available in DV360. There are 3 main bid types:
Manual Bidding (fixed value)
Automated Bidding (Combine Manual Bidding, Google’s Dataset and Machine Learning)
Custom Bidding (optimise for whatever use cases outside automated bidding)

Unboxed: Programmatic Inventory Types

by

Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in different ways. Understanding different ways of transacting media, or as we call “inventory types”, help us to become smarter about how we can maximise value from programmatic buys. Being able to grasp this concept is also critical to help us learn to optimise our supply paths.

Types of Audience Data in Programmatic (1st, 2nd & 3rd Party)

by

Programmatic has been around since early 2000, but it is only in recent years when digital marketers have begun to turn to it to increase their efficiency of buying advertising spaces online. During the early months of COVID-19 pandemic where many were staying in their homes, brands saw the importance of marketing automation as consumers have been shifting their purchases online.

A Programmatic Trader’s Best Friend – The Campaign Tracker

by

As a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and ensure that all of your campaigns are pacing well, in terms of flight and performance. To make things even more difficult than it already is, some clients have multiple KPIs to meet, and as a programmatic trader, you are answerable and accountable for the results promised to the clients.