Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD. TTD is one of the biggest independent DSP. This means that big tech companies do not own TTD, unlike its competitors like DV360 (Google), Xandr (AT&T), Amazon DSP (Amazon), or Amobee (Singtel). While being a pureplay may seem to put TTD at a disadvantage with the lack of Owned & Operated (O&O) data or inventory, it compensates through best-in-class integration and adoption of the latest and emerging Programmatic technology. We will be exploring the differences between DV360 and TTD in another post, but in the meantime, let’s dig into how a campaign is set up within TTD! Read on to find out more.
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Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed. As a result, there is high demand for Programmatic talent, given how rapidly this role has transformed. The role is no longer restricted to the typical media agencies; but brands and publishers alike are also in the market for such talent as they look to be self-sufficient in Programmatic. Having said all of that, you might have encountered the Programmatic Trader role during your job hunt. Ever wondered what a typical day of a Programmatic Trader looks like? In this article, part of the A Day in the Life series, we talked to a Programmatic Specialist in a digital media agency. We give some insights on on how a typical day looks like. Click on the link to read on!
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