Personalised ads are everywhere these days. From YouTube to Facebook, Instagram and Google, companies are learning more about their customers and their behavior, and they are using that information to target them with ads. But do you wish to be targeted? This article will explore the following: (1) different types of information that can be collected, (2) how they are collected and (3) how they are used to look at how you can protect yourself.
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As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with display & video inventory: Google Ads and Display & Video 360 (DV360). Find out they key differences between the two platforms in terms of inventory, capabilities and even costs.
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