Google Marketing Platform

How-to: Set up campaign in DV360

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Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of Google Marketing Platform (GMP) products. If you’re new to programmatic, you’ll find that there are a lot of acronyms in a sentence, but don’t worry about it now. Hopefully, you will get used to it as there will be more to come in this handy guide to campaign setup in DV360.

There are basically 7 levels which we will be going through:
1) Partner
2) Advertiser
3) Campaign
4) Insertion Order (IO)
5) Line Item (LI)
6) Ad Group
7) Ad/Creative

Read on to find out more on how to set up correctly on DV360!

How to choose the right bid strategy in DV360

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Having the right bid strategy can often make or break a campaign’s performance and the time you will need to spend on a campaign.

Now, let us dig into the different bid types available in DV360. There are 3 main bid types:
Manual Bidding (fixed value)
Automated Bidding (Combine Manual Bidding, Google’s Dataset and Machine Learning)
Custom Bidding (optimise for whatever use cases outside automated bidding)