Tutorials

Useful Browser Extensions for Digital Marketers

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Extensions are part and parcel of ad operations. Be it whether you are from buy-side, sell-side or even search and social, these extensions might come in handy in terms enabling you to be more efficient. Don’t you love it when you’re able save some time on your tasks? Even if it’s by a small fraction, a few minutes here and there do multiply. You could have more coffee breaks instead, which is nice to have as a perk-me-up after looking at dozens of Excel files.

We will evaluate and review these extensions regardless of role functions. These extensions could be for programmatic buy-side, sell-side operations or even media planners. Search and social specialists may find them useful too. We will elaborate more in detail on each extension covered in this list. We’ll look at 3 dimensions:

Productivity: in terms of time saving and effort required
Usability: ease of use and usefulness
Reliability: how reliable would the tool be – whether we can trust the information derived from the extension, or if it breaks easily

How to choose the right bid strategy in DV360

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Having the right bid strategy can often make or break a campaign’s performance and the time you will need to spend on a campaign.

Now, let us dig into the different bid types available in DV360. There are 3 main bid types:
Manual Bidding (fixed value)
Automated Bidding (Combine Manual Bidding, Google’s Dataset and Machine Learning)
Custom Bidding (optimise for whatever use cases outside automated bidding)