Month: May 2021
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Supply-side Platforms (SSPs) & Inventory
Unboxed: Programmatic Inventory Types
Buying media “programmatically” involves an aspect that is unique to its field where we are able to transact media in…
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Audience Data
Types of Audience Data in Programmatic (1st, 2nd & 3rd Party)
Programmatic has been around since early 2000, but it is only in recent years when digital marketers have begun to…
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Industry Insights
Here’s How Apple’s iOS 14 Update on IDFA Impacts Marketers
As part of the iOS 14 update, users will soon be able to block the IDFA identifier at an app…
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