Month: February 2022
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Industry Insights
Unboxed: What’s in a Bid Request?
Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a…
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Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance…
Read More »Everyone knows both ends of the chain in programmatic advertising: a publisher sells ad space and an advertiser has a…
Read More »