The Trade Desk

Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar with what a PMP is, check out our other post - Unboxed: Programmatic Inventory Types. To start, we'll require these few information: Deal ID SSP/Exchange Floor or Fixed Price with Start and End date (if any) We'll go through the difference between first-party contracts and third-party contracts, as well as the entire PMP setup workflow.

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Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released a new platform experience named Solimar, we have written an updated guide to walk you through on how to set up campaign on The Trade Desk (Solimar edition). Solimar aims to help marketers prepare for a new age of digital advertising around these three areas: Setting business goals right at the start Activate first-party data easily Measure impact of campaigns effectively This article will not be a “sales pitch” on Solimar; instead, we will show the changes in the user interface and bring through the new campaign setup flow. Read on to find out what are the differences between Solimar and the legacy edition, as well as the step-by-step guide on creating your first campaign on TTD.

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Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD. TTD is one of the biggest independent DSP. This means that big tech companies do not own TTD, unlike its competitors like DV360 (Google), Xandr (AT&T), Amazon DSP (Amazon), or Amobee (Singtel). While being a pureplay may seem to put TTD at a disadvantage with the lack of Owned & Operated (O&O) data or inventory, it compensates through best-in-class integration and adoption of the latest and emerging Programmatic technology. We will be exploring the differences between DV360 and TTD in another post, but in the meantime, let’s dig into how a campaign is set up within TTD! Read on to find out more.

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