If you are in the digital advertising industry, you would have come across the acronym DSP...
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With ever-changing restrictions around data usage in a cookieless, privacy-focused world, one pertinent topic always pops up: 1st-party data. The general consensus is that with industry changes around privacy management, brands should leverage on their own, trusted user base to build their data strategy. Collecting first-party data is nothing revolutionary. Here, we outline detailed steps that your brand can take to maximise its potential. 1) Data Collection 2) Segmentation 3) Activation Read on to learn how to employ first party data into your marketing strategy.
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LinkedIn is the largest professional social network available in the world. The site boasts about 224 million users in APAC alone, and of the 25 supported languages, 10 of which are Asian. For the most up-to-date user statistics on LinkedIn, you can refer to their publicly available page here. If you like other relevant statistics on LinkedIn, you can head over here for more. It covers all sorts of metrics and even provides the source link to some of them for your reference, such as: LinkedIn Financials and Info LinkedIn Demographics Statistics LinkedIn Content Marketing Statistics and Info LinkedIn Usage Statistics With such a valuable set of audiences, LinkedIn allows marketers to reach out to these audiences through their LinkedIn Campaign Manager platform. Unlike the DSPs we have covered, which typically require a contractual agreement and/or minimum commitment to get started, this platform is free to access for anyone with a valid company account on LinkedIn. In this article, we will walk you through how to set up a campaign on LinkedIn Campaign Manager and reach these audiences.
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Personalised ads are everywhere these days. From YouTube to Facebook, Instagram and Google, companies are learning more about their customers and their behavior, and they are using that information to target them with ads. But do you wish to be targeted? This article will explore the following: (1) different types of information that can be collected, (2) how they are collected and (3) how they are used to look at how you can protect yourself.
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As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with display & video inventory: Google Ads and Display & Video 360 (DV360). Find out they key differences between the two platforms in terms of inventory, capabilities and even costs.
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Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar with what a PMP is, check out our other post - Unboxed: Programmatic Inventory Types. To start, we'll require these few information: Deal ID SSP/Exchange Floor or Fixed Price with Start and End date (if any) We'll go through the difference between first-party contracts and third-party contracts, as well as the entire PMP setup workflow.
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As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Programmatic account managers have to juggle a lot of balls. Not just in their day-to-day work, but also when it comes to keeping up with the rapidly changing digital landscape. To keep up with all the changes, they need to stay current on new technologies, strategies and best practices. And they need to be able to adapt quickly to any changes that come their way. This often means staying up to date on the latest trends and tools in order to service clients. This article hopes to unveil the role of a programmatic account manager in a publisher, along with a quick overview of what a typical day looks like.
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In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow you to summarise data based on a condition, while pivot tables allow you to summarise data by row and column. In this article, we will look at how to use SUMIFs and pivot tables to organise and analyse campaign data. When it comes to working with data, there are two main ways to summarise it: SUMIFs and pivot tables. Both have their pros and cons, but which is the best tool for the job?
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Outstream video ads refer to video ad placements that exist and appear outside of online video content that a user is watching. This would include placements such as video ads that play in-between articles that users are reading. The goal of this format is to increase brand awareness of your videos, giving you reach outside of the YouTube environment. These placements are mobile-only ads that appear on partner sites and apps outside of YouTube, playing in either an app or within content on the page. This is particularly useful for marketers in Asia, where strong mobile usage ensures that we can still reach our desired target audiences.
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2021 has been a whirlwind year with numerous changes in the ad tech landscape. As investment in the programmatic landscape continues to grow, we focus on two key programmatic trends that we expect to see in 2022. Data privacy and ad tracking concerns will undoubtedly continue to take centre stage. Automation is also one of the key focus for this year as marketers are looking to simplify the process.
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