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Equativ appoints Rueben Vijaratnam as Managing Director SEA
Pioneering ad platform refreshes its senior leadership team in APAC appointing Rueben Vijaratnam as Managing Director South-East Asia. Singapore, 25th June 2024 — Equativ, the leading global independent ad platform, today announces leadership changes. New Managing Director joins the Singapore office to build a demand-focused strategy and lead Equativ to even greater success. With significant … Read more
Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape
Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation.
A Day in the Life: Programmatic Account Manager (Publisher)
As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry.
Programmatic account managers have to juggle a lot of balls. Not just in their day-to-day work, but also when it comes to keeping up with the rapidly changing digital landscape. To keep up with all the changes, they need to stay current on new technologies, strategies and best practices. And they need to be able to adapt quickly to any changes that come their way. This often means staying up to date on the latest trends and tools in order to service clients.
This article hopes to unveil the role of a programmatic account manager in a publisher, along with a quick overview of what a typical day looks like.
Summing it up: How to Use SUMIFs and Pivot Tables for Data Analysis
In Microsoft Excel and Google Sheets, there are two main ways of summarising data: SUMIFs and pivot tables. SUMIFs allow you to summarise data based on a condition, while pivot tables allow you to summarise data by row and column. In this article, we will look at how to use SUMIFs and pivot tables to organise and analyse campaign data.
When it comes to working with data, there are two main ways to summarise it: SUMIFs and pivot tables. Both have their pros and cons, but which is the best tool for the job?
Unboxed: YouTube Advertising (In-Stream Ads)
YouTube is without a doubt one of the largest platforms that we can use to reach our target audience. While TikTok has steadily risen in watch time in the US, YouTube continues to be a key channel for marketers with users watching it more than ever in this pandemic.
So how then do we get in on the action and what can it be used for? Cue in-stream ads, the most common type of inventory that you can buy on YouTube!
In-stream ads can serve before a video (pre-roll), during a video at a pre-determined timeslot (mid-roll), or when the video ends (post-roll). YouTube inventory can only be bought on Google Ads, DV360 or via direct reservation (from Google or from publishers). All other methods would involve a reseller using one of these channels.
We will be introducing various types of in-stream ads and their cost models on YouTube. Read on to find out more.
A Day in the Life: Programmatic Manager (Agency)
As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Below is an excerpt of some of the answers in our conversation with a Programmatic Manager in a media agency with a quick overview of what a typical day looks like. The responsibilities of a Programmatic … Read more
How to: Set up campaign in The Trade Desk
Today, we will be exploring how to set up campaign in another popular DSP – The Trade Desk, aka TTD. TTD is one of the biggest independent DSP. This means that big tech companies do not own TTD, unlike its competitors like DV360 (Google), Xandr (AT&T), Amazon DSP (Amazon), or Amobee (Singtel).
While being a pureplay may seem to put TTD at a disadvantage with the lack of Owned & Operated (O&O) data or inventory, it compensates through best-in-class integration and adoption of the latest and emerging Programmatic technology. We will be exploring the differences between DV360 and TTD in another post, but in the meantime, let’s dig into how a campaign is set up within TTD!
Read on to find out more.
A Day in the Life: Programmatic Trader
Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed.
As a result, there is high demand for Programmatic talent, given how rapidly this role has transformed. The role is no longer restricted to the typical media agencies; but brands and publishers alike are also in the market for such talent as they look to be self-sufficient in Programmatic.
Having said all of that, you might have encountered the Programmatic Trader role during your job hunt. Ever wondered what a typical day of a Programmatic Trader looks like? In this article, part of the A Day in the Life series, we talked to a Programmatic Specialist in a digital media agency. We give some insights on on how a typical day looks like.
Click on the link to read on!
How-to: Set up campaign in DV360
Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of Google Marketing Platform (GMP) products. If you’re new to programmatic, you’ll find that there are a lot of acronyms in a sentence, but don’t worry about it now. Hopefully, you will get used to it as there will be more to come in this handy guide to campaign setup in DV360.
There are basically 7 levels which we will be going through:
1) Partner
2) Advertiser
3) Campaign
4) Insertion Order (IO)
5) Line Item (LI)
6) Ad Group
7) Ad/Creative
Read on to find out more on how to set up correctly on DV360!