Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar with what a PMP is, check out our other post - Unboxed: Programmatic Inventory Types. To start, we'll require these few information: Deal ID SSP/Exchange Floor or Fixed Price with Start and End date (if any) We'll go through the difference between first-party contracts and third-party contracts, as well as the entire PMP setup workflow.
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As part of our Day in the Life series, we talk to programmatic specialists in the digital media industry. Programmatic account managers have to juggle a lot of balls. Not just in their day-to-day work, but also when it comes to keeping up with the rapidly changing digital landscape. To keep up with all the changes, they need to stay current on new technologies, strategies and best practices. And they need to be able to adapt quickly to any changes that come their way. This often means staying up to date on the latest trends and tools in order to service clients. This article hopes to unveil the role of a programmatic account manager in a publisher, along with a quick overview of what a typical day looks like.
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Previously, we posted a guide to set up campaign in TTD - the classic edition. As TTD has recently released a new platform experience named Solimar, we have written an updated guide to walk you through on how to set up campaign on The Trade Desk (Solimar edition). Solimar aims to help marketers prepare for a new age of digital advertising around these three areas: Setting business goals right at the start Activate first-party data easily Measure impact of campaigns effectively This article will not be a “sales pitch” on Solimar; instead, we will show the changes in the user interface and bring through the new campaign setup flow. Read on to find out what are the differences between Solimar and the legacy edition, as well as the step-by-step guide on creating your first campaign on TTD.
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As part of our Day in the Life series, we talk to programmatic specialists in the...
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Today, we will be exploring how to set up campaign in another popular DSP - The Trade Desk, aka TTD. TTD is one of the biggest independent DSP. This means that big tech companies do not own TTD, unlike its competitors like DV360 (Google), Xandr (AT&T), Amazon DSP (Amazon), or Amobee (Singtel). While being a pureplay may seem to put TTD at a disadvantage with the lack of Owned & Operated (O&O) data or inventory, it compensates through best-in-class integration and adoption of the latest and emerging Programmatic technology. We will be exploring the differences between DV360 and TTD in another post, but in the meantime, let’s dig into how a campaign is set up within TTD! Read on to find out more.
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Programmatic Traders are essential in today’s age where Programmatic as a channel continues to grow and evolve at neck-breaking speed. As a result, there is high demand for Programmatic talent, given how rapidly this role has transformed. The role is no longer restricted to the typical media agencies; but brands and publishers alike are also in the market for such talent as they look to be self-sufficient in Programmatic. Having said all of that, you might have encountered the Programmatic Trader role during your job hunt. Ever wondered what a typical day of a Programmatic Trader looks like? In this article, part of the A Day in the Life series, we talked to a Programmatic Specialist in a digital media agency. We give some insights on on how a typical day looks like. Click on the link to read on!
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Display & Video 360 aka DV360 is Google’s Demand Side Platform (DSP), which is a part of the suite of Google Marketing Platform (GMP) products. If you're new to programmatic, you'll find that there are a lot of acronyms in a sentence, but don't worry about it now. Hopefully, you will get used to it as there will be more to come in this handy guide to campaign setup in DV360. There are basically 7 levels which we will be going through: 1) Partner 2) Advertiser 3) Campaign 4) Insertion Order (IO) 5) Line Item (LI) 6) Ad Group 7) Ad/Creative Read on to find out more on how to set up correctly on DV360!
Read MoreAs a programmatic trader/specialist, you will be managing multiple campaigns with varying KPIs. When the volume of campaigns gets larger, it is gets more challenging to monitor the campaigns and ensure that all of your campaigns are pacing well, in terms of flight and performance. To make things even more difficult than it already is, some clients have multiple KPIs to meet, and as a programmatic trader, you are answerable and accountable for the results promised to the clients.
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