How-to: DV360 Plans
Did you know you can do more than activate campaigns on DV360? It has quite a robust set of features available for other tasks, like media planning and reporting/analysis.
Platforms
Navigating the Complexities of DV360 Reporting
Digital advertising is becoming increasingly data-driven, with marketers relying on comprehensive reporting to measure the effectiveness of their campaigns. Google’s Display & Video 360 (DV360) platform is a powerful tool for managing programmatic display and video advertising, but its reporting capabilities can be complex. In this article, we’ll explore the complexities of DV360 reporting and … Read more
Unboxed: Demand Side Platform (DSP)
If you are in the digital advertising industry, you would have come across the acronym DSP (demand side platform) and others like SSP, DMP, PMP, PA, PD, PG, and many more. Welcome to the world of Programmatic! It is confusing for anyone new. Afraid you should not be. In this article, we will be explaining … Read more
Unboxed: Google Ads vs DV360
As brands scale up and increase investments in digital advertising, Google provides advertisers with 2 methods of reaching users with display & video inventory: Google Ads and Display & Video 360 (DV360).
Find out they key differences between the two platforms in terms of inventory, capabilities and even costs.
How to: PMP Setup on TTD
Today, we will be covering how one can set up a PMP deal on the TTD platform. For those unfamiliar with what a PMP is, check out our other post – Unboxed: Programmatic Inventory Types.
To start, we’ll require these few information:
Deal ID
SSP/Exchange
Floor or Fixed Price with Start and End date (if any)
We’ll go through the difference between first-party contracts and third-party contracts, as well as the entire PMP setup workflow.
Outcome Based Buying on DV360
Introducing Outcome based buying, where we can move away from the standard buying model, to one that focuses on performance metrics. Before that, let’s walkthrough the traditional CPM buying model that we’re all used to. CPM has been the only transaction mode for Programmatic for the longest time. That is because OpenRTB – the technology that powers most Programmatic campaigns – only supports CPM.
So, for any platform or vendor to provide an alternative transaction mode such as CPC/CPV or outcome based buying as it’s termed, they must take on the risk of buying in CPM, optimizing to a desired outcome, and selling it at the committed rate.
Traditionally, in order to buy media based on performance: there are 2 categories within the outcome based buying model:
1. Transparent self-service end-to-end campaign management
2. Non-transparent managed service
With DV360 entering the Outcome Based Buying market, it is huge news as it signals the maturity of Programmatic buying. At the same time, it forms a 3rd category of a transparent self-service platform that doesn’t control the end-to-end process of buying & selling ads.
Read on to learn more about DV360’s outcome based buying.
How-to: Set up campaign in TTD (Solimar Edition)
Previously, we posted a guide to set up campaign in TTD – the classic edition. As TTD has recently released a new platform experience named Solimar, we have written an updated guide to walk you through on how to set up campaign on The Trade Desk (Solimar edition). Solimar aims to help marketers prepare for a new age of digital advertising around these three areas:
Setting business goals right at the start
Activate first-party data easily
Measure impact of campaigns effectively
This article will not be a “sales pitch” on Solimar; instead, we will show the changes in the user interface and bring through the new campaign setup flow.
Read on to find out what are the differences between Solimar and the legacy edition, as well as the step-by-step guide on creating your first campaign on TTD.